HI! My name is Rebecca Hoagland.
I love design, patterns, typography, and illustration. My experience is mostly in the food scene, however I have a very strong background in design, marketing, and packaging.
For five years, I was the Senior Graphic Designer at Murray’s Cheese, where I managed the visual brand for seven business units as well as Murray’s 170+ retail locations around the country. While leading the design team at Murray’s, I spearheaded the re-design and re-branding of the Bleecker St. flagship store; I designed the company’s first line of branded products and packaging design; I also designed marketing collateral including e-mail marketing, postcards, menus, posters, P0S materials, catalogs and schwag; oversaw photo shoots, managed a Junior Designer, freelancers, and provided art direction on many projects ... and more!
Since leaving Murray’s in 2015 to pursue freelance opportunities, I have had the pleasure of continuing to expand my design, branding, packaging and illustration experience. Some of my most recent clients include Sahadi’s, a legendary market in Brooklyn looking to re-ignite their brand: La Quercia, making America proud in the prosciutto and cured meat game; Rook coffee; The Pork Shack in New Hope PA, in the new Ferry Market Empanderia, serving the best Argentinean empanadas in Washington D.C. ; and Feed your Soul Bakery making the most delicious cookies in Manhattan.
Most recently I worked on projects for Jack & Pup dog treats where I worked on everything from packaging, to long term social media calendars and content that matched up with eblasts and various marketing campaings and Black and Decker where I worked on packaging for a line of bug traps.
