La Luna is a brand that specializes in white noise machines specifically for babies. Baby soothers are a newer electronic that turn on automatically when the baby starts crying. La Luna first launched with blue and pink packaging and then quickly realized they wanted to change the unit to grey to be gender neutral. These were my three concepts I presented starting with research.
The obvious challenges to this project were how to make this unit stand off of the shelf and be able to handle their own next to similar products that have more functions, and are in different cute characters.
My three concepts for La Luna ^